Want your Instagram videos to go viral? Trending hashtags on Instagram can be your secret weapon! From #Reels to #VideoEditingChallenge, the right hashtags can boost your views and connect you with creators who understand the power of social media. Top-notch editing tools help your videos stand out in these trends. Ready to skyrocket your video reach? Let’s dive into how trending Instagram hashtags can transform your account.
What are hashtags on Instagram, and how do they work?
Hashtags are words or phrases that start with the "#" symbol, like #Reels or #VideoEditingChallenge. They act as labels, grouping similar content on Instagram, so users can find posts, Stories, or Reels related to topics they love. Adding a tag to your content places it on that tag’s page, making it visible to anyone searching or browsing for it. High-quality videos, created with editing software, grab more attention in these feeds. Let’s break down how hashtags function across Instagram’s features.
Instagram posts
Hashtags in post captions or the first comment help categorize your photos or videos. For example, using #ContentCreator on a video editing tutorial connects it to others with the same tag. Studies suggest Instagram allows up to 30 hashtags per post, but using 3 to 11 relevant ones tends to maximize engagement. Mix broad tags like #Photography with niche ones like #VideoEditingTips to reach both diverse and targeted audiences. Test different combinations using Instagram Insights to see what drives likes and follows.
Instagram Stories
Add hashtags to Stories using the hashtag sticker or text (up to 10 hashtags). They can appear on the hashtag’s Story page, boosting visibility. However, Instagram’s algorithm is picky — only high-quality Stories are featured. Hide hashtags by pinching them smaller or covering them with stickers to keep your story clean. For example, use #VideoChallenge on a behind-the-scenes editing clip to attract creators. Post daily to stay top of mind, as Stories disappear after 24 hours.
Instagram Reels
Hashtags on Reels are key for discovery, as Reels often appear on the Explore page or Reels tab. Add them in the caption or the first comment to signal what your video is about — like #Reels for broad reach or #VideoProduction for niche viewers. Tools like SolveigMM’s Instagram Reels Maker let you create polished Reels that stand out in a competitive hashtag feed, helping your tags drive more views. Use 10 to 20 Instagram hashtags for maximum reach, focusing on trending tags like #Viral or #ReelsChallenge, but combine them with specific ones to connect with the right viewers.
Some claim tags may lose impact in 2025, but users haven’t seen any major performance changes.
7 basic types of hashtags on Instagram you need to use
Hashtags on Instagram are powerful tools to boost your video views. Knowing the appropriate types of hashtags on Instagram can help you reach the perfect audience. Here are seven basic types to use for posts, Stories, and Reels — especially when creating stunning videos with sharp editing.
Branded hashtags
Branded hashtags are unique to your business or campaign, like #YourBrandName or #VideoEditingByYou. They build your identity and encourage followers using your tag. For example, a video editing tool might use #EditWithEase to showcase user creations. Popular Instagram hashtags like these can help strengthen your brand’s presence. Use them in Reels to highlight polished videos that stand out.
Location hashtags
Location hashtags, as #NewYorkCity or #ChicagoVibes, tie your content to a specific place. They’re great for targeting local audiences. For instance, a Reel about a video shoot in Los Angeles could use #LAFilmScene. These Instagram hashtags attract viewers who are nearby or interested in that area. Pair them with high-quality visuals to grab attention in local hashtag feeds.
Industry hashtags
Industry hashtags cover broad fields, as #Filmmaking or #ContentCreation. They connect your content to people interested in your sector. A video editor might use #VideoProduction to reach other creators. Top Instagram hashtags in your industry can increase discoverability. Use them in captions to categorize your Reels and draw in professionals who value sharp editing.
Niche hashtags
Niche hashtags are specific, like #VideoEditingTips or #ReelsTutorial. They target smaller, focused audiences who share your exact interests. These hashtags on Instagram help your Reels reach viewers passionate about your topic. For example, a tutorial edited with tools like SolveigMM’s Instagram Reels Maker could use #EditingHacks. Combine them with trending tags for better reach.
Community hashtags
Community hashtags, as #CreatorsOfInstagram or #ReelItFeelIt, build connections with like-minded users. They encourage engagement and sharing within communities. A Reel showing your editing process could use #ContentCreators to join the creator community. Popular Instagram hashtags like these boost interactions. High-quality videos keep viewers hooked in these active communities.
Image hashtags
Image hashtags describe your content’s visuals, as #Cinematic or #SlowMotion. They highlight the style of your Reels or posts. For example, a dramatic video might use #EpicShots to attract viewers who love stunning visuals. These Instagram hashtags showcase your editing skills. Use tools to create polished visuals that stand out in image hashtag feeds.
Special event hashtags
Special event hashtags, as #Oscars2025 or #VideoChallenge, connect your content to timely events or trending topics. They’re perfect for jumping on viral moments. A Reel about a film festival could include #Sundance2025 to tap into that audience. Top Instagram hashtags tied to events drive short-term engagement and visibility. Edit your videos to match the event’s vibe for maximum impact in trending feeds.
Using these types of hashtags on Instagram strategically can skyrocket your video views. Mix them in your Reels, ensure your content looks professional with great editing, and track performance with Instagram Insights to refine your approach.
Benefits of using hashtags on Instagram
Using Instagram hashtags can significantly boost your content’s reach and engagement. These powerful tools help your videos, posts, and Stories connect with the right audience at the right time. Here are the key benefits of using hashtags on Instagram to boost your video views, especially when paired with high-quality editing.
Increased Discoverability
Hashtags on Instagram make your content easier to find. When you add tags like #Reels or #VideoEditingTips, your videos appear on hashtag pages, reaching users who search or browse those topics. This helps expose your Reels to new viewers beyond your followers. For example, a polished Reel with #ContentCreator can attract creators interested in video editing. High-quality visuals, crafted with editing tools, ensure your content stands out in these feeds.
Targeted Audience Reach
Instagram hashtags help you connect with specific, highly engaged audiences. Niche tags like #VideoProduction or #EditingHacks attract viewers who are genuinely interested in your content, such as video editors or filmmakers. Unlike broad tags like #Viral, niche tags foster deeper engagement within focused communities. A well-edited Reel using these tags grabs the attention of the right people, boosting likes and comments. Sharp editing makes your videos more appealing to these targeted groups.
Boosted Engagement
Hashtags on Instagram can significantly boost likes, comments, and shares. Popular tags like #ReelsChallenge or #CreatorsOfInstagram place your content in front of active users who engage with trending topics. When your Reels look professional, thanks to precise editing, viewers are more likely to interact. For instance, a cinematic Reel tagged with #Cinematic often attracts visual enthusiasts who appreciate high-quality production. Track your results with Instagram Insights to see which hashtags truly resonate with your audience.
Enhanced Brand Visibility
Using branded Instagram hashtags, as #YourBrandVibe, strengthens your identity. These custom tags encourage followers to share content using your hashtag, amplifying your message organically. For example, a video editing campaign might promote #EditWithEase to highlight user-generated content. Branded hashtags on Instagram build recognition and community, especially when paired with stunning videos. Professional editing tools make your Reels shine, helping your brand stand out in hashtag feeds.
Trend Participation
Hashtags on Instagram that follow current trends — like #Oscars2025 or #VideoChallenge — help you tap into viral moments and reach a broader audience. These tags put your Reels in front of users actively engaging with trending topics. A timely, well-edited video using the right hashtags can significantly boost visibility during events or challenges. To maximize impact, tailor your content to match the trend’s energy, whether through dynamic transitions, bold text, or music. Keep your Reels competitive by using pro-level editing tools that help you stand out in a constantly evolving hashtag space.
By leveraging these advantages, Instagram hashtags can elevate your video content to the next level. Combine them with professional editing to make your Reels stand out and drive more views. Test different tags with Instagram Insights to keep your strategy sharp.
Instagram hashtag strategy: when and how to use hashtags
Hashtags can do more than just increase your views — they can help your videos reach an audience that cares. Knowing when and how to use hashtags makes your Reels, posts, and Stories stand out in a crowded feed. In this guide, you'll learn how to build an effective Instagram hashtag strategy — including tips for finding the best hashtags for Instagram Reels and creating polished, high-quality content that gets noticed.
Target audience research
Start building your Instagram hashtag strategy by first understanding your audience. Check who engages with your posts using Instagram Insights. Analyze competitors’ Reels to see which hashtags their followers use, like #VideoEditingTips or #ContentCreator. Tailor your tags to match your audience’s interests. High-quality Reels, crafted with editing tools, grab their attention and make hashtags work harder.
Search and study popular relevant hashtags
To find the best hashtags for Instagram Reels, start by exploring the Explore page and using the search bar. Type keywords like "video editing" to discover tags like #Reels or #VideoProduction. Study competitors and top creators in your niche to identify which hashtags are trending in your industry. Tools like Later or Inflact can help you discover popular hashtags with 10,000 to 100,000 posts — a sweet spot for visibility without getting lost in oversaturated tags. Use these hashtags in your Reels to reach viewers, and pair them with crisp, professionally edited videos for maximum impact.
Combining popular and niche hashtags
A strong Instagram hashtag strategy blends both popular and niche hashtags. Broad tags like #Viral or #ReelsChallenge help you reach a wide audience, while niche tags like #EditingHacks or #ReelsTutorial connect you with specific viewers, like video editors or content creators. Strike the right balance by using roughly 60% niche hashtags and 40% popular ones — combining visibility with relevance. For example, a Reel showcasing editing techniques might combine #Reels for visibility with #VideoEditingTips for precision targeting. Polished, well-edited content ensures your videos stand out in competitive hashtag feeds.
Using holiday and seasonal hashtags
Holiday and seasonal hashtags, like #Halloween2025 or #SummerVibes, tap into timely trends. Use them during events or seasons to boost your Reels’ visibility. For instance, a festive video edit could use #WinterChallenge to join viral moments. Check Instagram’s Explore page for current holiday tags. The best hashtags for Instagram Reels tied to seasons need high-quality visuals to stand out, so edit your videos to match the festive vibe with dynamic effects.
Choosing the right number of hashtags
The number of hashtags you use can significantly impact your Instagram strategy. For Reels, use 10 to 15 hashtags to maximize reach, as this range tends to perform best in terms of discoverability. For optimal engagement, use 3 to 11 hashtags on standard posts and 3 to 5 on Stories — a proven range for driving visibility without overwhelming your content. Avoid overloading your content; too many hashtags can appear spammy and reduce effectiveness. For example, a Reel might include #ContentCreator, #Reels, and #VideoProduction. Combine strategic tagging with polished editing to help your content stand out and attract more views.
Analyzing hashtag results and optimizing strategy
Track your Instagram hashtag performance using Instagram Insights to see which tags drive views, likes, and comments. Test different combinations weekly, replace underperforming ones. For example, if #Viral gets fewer clicks than #VideoEditingChallenge, shift your focus to more targeted, niche tags. Tools like SolveigMM’s Instagram Reels Maker can help you create polished Reels that amplify the impact of your hashtags. Continuously refine your approach to discover what works best for your audience and maximize engagement.
By following these steps, you’ll build a hashtag strategy that boosts visibility and drives real results. Use the best hashtags for Instagram Reels, pair them with high-quality, eye-catching edits, and regularly analyze your performance to keep your content fresh, relevant, and engaging. With the right approach, your videos won’t just be seen — they’ll be remembered.
How to find trending hashtags on Instagram for your strategy
Finding trending hashtags is a key part of your Instagram strategy. They can significantly boost your Reels, posts, and Stories, helping you reach new audiences. Here’s how to discover the best hashtags for your content, especially when you're creating high-quality videos with clean, sharp editing for maximum impact.
Hashtag Suggestion Tool
Use hashtag suggestion tools like Later, Inflact, or Flick to find trending tags. These platforms analyze popular hashtags based on your niche, such as #VideoEditingTips or #ContentCreator for video editors. Enter keywords like "Reels" or "video production" to get tailored suggestions with between 10,000 and 100,000 posts — an ideal range for visibility. Pair these tags with high-quality Reels, crafted using editing tools, to stand out in competitive feeds.
Instagram Explore
Instagram’s Explore page is a great resource for finding trending hashtags. Scroll through Reels and posts to spot hashtags like #ReelsChallenge or #VideoProduction used by top creators. Tap on hashtags to check their popularity and discover related tags, such as #EditingHacks. Focus on those with moderate engagement levels to avoid overcrowding. Well-edited videos help your content stand out on Explore, making your hashtags work harder to attract viewers interested in your niche.
Instagram’s Tag Search Tool
Instagram’s search bar is a simple way to find trending hashtags. Type in keywords like "video editing" or "Reels" to discover top hashtags, such as #ReelsTutorial or #CreatorsOfInstagram. Check the post count to choose tags with between 10,000 and 100,000 posts for balanced reach. Explore the "Related" section for more ideas, like #VideoChallenge. Use these hashtags in your Reels, and enhance them with professional editing to stand out in search results.
By using these methods, you can discover trending hashtags that strengthen your Instagram strategy. Combine them with stunning, professionally edited Reels to skyrocket your video views. Instagram Insights can help you measure what works and refine your hashtag strategy accordingly.
The best Instagram hashtags for engagement in 2025
Hashtags remain a powerful way to boost engagement on Instagram: driving likes, comments, and shares for your Reels, posts, and Stories. In 2025, the right tags can help your videos reach creators and viewers who are passionate about multimedia content. Below is a curated list of the best Instagram hashtags for engagement — perfect for video editors and content creators — along with tips to help your professionally edited Reels stand out.
General Hashtags for Broad Reach
General hashtags attract large audiences and spark engagement across niches. Try these in 2025:
- #InstaGood (1.8B posts): Great for highlighting your best Reels, like a polished editing tutorial.
- #PhotoOfTheDay (1.1B posts): Ideal for showcasing daily video projects or creative edits.
- #Reels (809M posts): Boosts visibility for any Reel, especially those with crisp visuals and smooth transitions.
Use 3–5 of these in your captions to reach a wide audience. Pair them with stunning, well-edited videos to grab attention in busy feeds.
Niche Hashtags for Video Creators
Niche hashtags target engaged communities and are perfect for video editors. These 2025 hashtags drive focused engagement:
- #VideoEditingTips (50K–200K posts): Shares tutorials with creators learning editing tricks.
- #ReelsTutorial (20K–100K posts): Attracts viewers searching for Reel-making guides.
- #ContentCreator (10K–150K posts): Connects with creators who appreciate polished, high-quality edits.
Add 5–7 niche hashtags to your Reels to reach creators in your space. High-quality editing, like with SolveigMM’s Instagram Reels Maker, helps your content stand out in these targeted feeds.
Trending Hashtags for Viral Moments
Trending hashtags tap into 2025’s hottest topics, boosting engagement during viral moments. Try these:
- #ReelsChallenge (100K–500K posts): Join trending video challenges to earn quick likes and increase visibility.
- #VideoChallenge (50K–200K posts): Engage viewers through creative editing contests and collaborative content.
- #CreatorsOfInstagram (20K–100K posts): Showcase your unique editing style and connect with the creator community.
Use 2–3 trending hashtags to ride the wave of popular challenges. Add dynamic effects and polished editing to make your Reels stand out in these fast-moving feeds.
Tips for Maximum Engagement
- Mix It Up: Combine general, niche, and trending hashtags (10–15 total) in your Reels to strike a balance between broad reach and targeted engagement. Try pairing hashtags such as #Reels, #VideoEditingTips, and #ReelsChallenge in a single caption to boost visibility.
- Quality Matters: Posts with hashtags get 12.6% more engagement, but only when the content is enjoyable. Leverage advanced editing tools to produce Reels that stand out and engage from start to finish.
- Track Performance: Check Instagram Insights to see which hashtags drive likes and comments. Replace underperforming tags weekly.
- Avoid Banned Hashtags: Before posting, search each hashtag on Instagram to make sure it's active. Using banned or restricted tags (as a shadowbanned #VideoChallenge) can significantly reduce your reach.
Conclusion
Hashtags are your ticket to boosting Instagram video views, connecting you with creators and viewers who love multimedia content. When you know how hashtags behave across different content types — Posts, Stories, and Reels — you can use them to improve discoverability and connect with the right audience. Mixing general, niche, and trending tags — like #Reels, #VideoEditingTips, and #ReelsChallenge — helps your content reach the right people in 2025. Tools like Instagram’s Explore page, tag search, and suggestion platforms make finding trending tags a breeze. Combine these with a smart strategy, such as using 10–15 tags for Reels and tracking performance with Instagram Insights, to keep your approach fresh.
The key to real results? Pair your hashtags with high-quality, professionally edited videos. Stunning Reels, crafted with sharp editing, grab attention in crowded feeds and make your tags work harder. Whether you’re jumping on trends like #VideoChallenge or building your brand with #EditWithEase, polished content ensures your videos stand out.
Start experimenting with hashtags today, refine your strategy weekly, and watch your Instagram views skyrocket!
